I am Alena Höldrich and build ventures across media and emerging industries. I combine strategic thinking with entrepreneurial execution.

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I focus on recognising potential early, connecting the right people and ideas, and shaping opportunities across consumer lifestyles, human connection and global mobility.

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🌱 Founding Venture Builder of Knoga, a modern knitwear brand at the intersection of craftsmanship, wellbeing and technology (B2C, scaling phase).

🌱 Founding Venture Builder of Haizel, a connection system and personal network for meaningful relationships (B2B, pre-seed, pilot testing phase).

🌱 Founder of Relú, a B2C venture focused on human connection across life transitions and global mobility (MVP testing and early validation).

🌱 Co-founder of TheFolder, a B2B FinTech SaaS for wealth management in Italy (exited).

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🎓 MSc in Entrepreneurship & Business (WHU Otto Beisheim School of Management, Germany & Politecnico di Milano, Italy) and BA in Creative Communication (UAL: Central Saint Martins, London).

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🌍 Based between Germany and Italy. Previously lived in London for 7 years.

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Working on something impactful or see a opportunity for us?

Let us connect 👉🏽